Breakthrough Backstories

In the current climate, one of the most effective things a brand can do is put their money where their mouth is by supporting everyday people and their livelihoods. For Mastercard, we created a Fall, 2020 initiative connecting multiple Amazon departments with small and medium-sized businesses who sell and grow their brands on Amazon.

Sponsorship

Fulfilled by the Amazon Moments team, this program shares incentives rewarding customers for supporting small business.

EDITORIAL

Profiles of our sponsored sellers, proposed and selected for their innovative ideas and honorable origins. Our mantra: Every breakthrough has a backstory.

BRAND CONNECTION

We rounded the experience out by linking to Mastercard’s national initiative of ongoing resources for small business owners.

Creative team: LaShaun Skillings (GCD), Anthony Cerretani (CD), Alex Belfoy (PM), Jessica Chu (D), Brian Chinn (CW).