Fresh Recipes

The AMEX Gold Card is all about chasing experiences and rewarding an appetite for life. Pair this with Amazon’s mission of direct-to-door convenience, and you get a program dedicated to dine-in entertaining made easy. In partnership with Amazon Fresh and culinary influencers, we hosted a series of themed recipes and content to give customers a sweet excuse to break bread. 

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Experience

Our onsite experience greeted customers with inspiring demo videos from four popular home chefs: Byron Talbott, Miss Liz Heart, Donal Skeehan, and Alex Wong. In one click, customers went from browsing to ordering full recipes from Fresh, with an exclusive $30 off their first order of $100 or more.   

We developed Fresh delivery cards to bring our message even closer to customers when they were in the kitchen—and in the mood to cook.

 
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Creative team: Michael Lowenstern (GCD), Jimmy Hickey (CD), Brian Chinn (CW), Adam Fournier (UX), Eric Shi (D), Kelly Wall (PM).