Saviynt Brand Building

In the landscape of enterprise cybersecurity, Saviynt emerged as the first SaaS Identity Governance & Administration (IGA) provider. With support from our agency partners—Loren Polster Design Solutions—we’ve elevated the global brand voice through 360º campaigns, strategies, and SOPs.

 

REVOLUTION

We launched a year-long campaign united by one belief: Identity is overdue for an upset. By positioning Saviynt as a change-maker among an industry of legacy solutions, we rallied 11 international communities around the call for revolution.

 

Internal Inspiration

“We’re not just here to kick things off. We’re here to start a revolution.” That statement set the tone for hundreds of Sales and Marketing stakeholders at our annual offsite, inspiring a year of record revenue growth.

Contributions: Creative direction, copywriting, content strategy, storyboard development.

 

Zero Fluff podcast

What would the brand voice be without an audio-first experience? We didn’t want to find out—so we launched Saviynt’s first multimedia content series, Zero Fluff. Named in reference to our no-nonsense approach with the mantra, “a clearer scope on cloud security.”

 

Contributions: Creative direction, brand identity, copywriting, content strategy, audio/video support.

 

KNOWING’S NOT ENOUGH

When it comes to Cybersecurity Awareness Month, everyone’s heart is in the right place. But unfortunately, “business as usual” leaves businesses bland and audiences bored. While others were playing it safe, we took the opportunity to subvert expectations.

 

Social Content

Featuring weekly themes designed to drive action and encourage conversation.

Contributions: Creative direction, copywriting, content strategy, art direction & design, audio/video editing.

 

IDENTITY MANAGEMENT DAY

To build hype around Saviynt’s partnership with Identity Defined Security Alliance for their annual Identity Management Day program, we made accessibility the center of our lead-up strategy.

By showing how identity management impacts everyone—from students and teachers, to government agencies—we were able to grow our presence beyond typical niche circles.

Contributions: Creative direction, copywriting, content strategy, design.

 

INDUSTRY IMPACT

Select social content highlighting Saviynt’s leadership in segment reports from Gartner.

Contributions: Creative direction, copywriting, content strategy, design.