GoGo squeeZ Active

Brand & product launch | Agency: One Horizon (formerly 305 Worldwide)

 

Who says applesauce and athletics don’t mix? To break new grown-up ground for a kids’ cult-classic, we went after the junk—removing barriers to being active, and rediscovering what moves us.

Real fruit and electrolytes, with no added sugar. Just what you need to keep the fun going.

 
 
 

BRAND identity

 

We formed the Active brand voice and messaging strategy around a narrative of The Fundamentals.

 
 

“The fundamentals are what keep you going. Rediscovering what got you in the game, and kept you going back for more…

It’s not about changing sports. It’s about removing barriers that keep us from enjoying the game.”

 
 

Brand & Product Launch

 

We put the pouch in the mix. Jumping into open-air community activities, where it’s less about the outcome, and more about the act of coming together.

 
 

Direction: The Malloy Brothers
Exec. Producer: Michael McLaughlin
Production: Lark Creative / Superprime

 
 
GoGo squeeZ Active social media
 
 
 
 
 
 

Creative team: Roberto Alcazar (EVP), Nicky Lorenzo (ECD), Todd Feitlin (ECD), Jose ‘Gordo’ Ibanez (Sr. AD), Brian Chinn (Sr. CW), Sidney Wright (Dir. Strategy).